White paper: Succeed on Google Shopping


With its shopping platform, Google now stands out in the international e-commerce landscape. To be sure of success on Google Shopping, check out our latest white paper, co-authored with JVWEB. This paper will provide you with everything you need to succeed on Google Shopping.

Become unbeatable on Google Shopping

With a global market share of over 90%, Google, now more than ever, reigns supreme in the organisation of data on the Web. Every day the American search engine manages 5.5 billion queries worldwide and references each year 130,000 billion pages. With its Shopping platform, Google is now becoming essential in the e-commerce strategy of retailers, brands and manufacturers, allowing these players to promote all the products they sell on their e-commerce website, and also in stores with Google Local Inventory ads.

Across this white paper, discover an overview of the Google Shopping platform. State of play, advice, best practices and latest developments are explained so you can become a Google Shopping ace. Why sell on Google Shopping? Are you eligible to distribute your products there? Which shopping feeds for which uses? Mandatory, optional attributes: is your catalogue ready for publication? What does a Shopping ad look like? Bids, budget, audiences: how to properly configure your Shopping campaigns? How to successfully launch it on Google Shopping?

If you’d like to find out more about Google Shopping, come meet us on 27 September for the 6th Lengow Day. During this event there will be a workshop dedicated to Google Shopping, entitled “Increase Your sales with Google Shopping and Lengow”, led by Audrey Dudal (Product Marketing Manager) and a member of the Google Shopping teams. Click here to find out more.

Lengow and JVWEB, two Google Shopping experts

Lengow has been working with Google Shopping since 2010. In 2017, Lengow was officially listed as a partner for Google Shopping in France, the United Kingdom, and Germany. For the writing of this white paper, we wanted to work with another Google Shopping specialist: JVWEB. JVWEB, a certified Google Premier Partner, has been a long-standing partner of Google for over 14 years.

It is therefore on the strength of our common experiences that we have compared/coupled our experiences and expertise to offer you this white paper on Google Shopping. We hope this paper answers any questions you may have about the evolution and features of Google Shopping. Happy reading 😉

Download our Google Shopping white paper !


Maud Leuenberger

Editorial Project Leader @lengow

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