1/ We looked to China for inspiration
China was hit first by Covid-19 and most of the country was on lockdown in January and February.
As China’s e-commerce market recovered from the initial strict lockdown, it was the West’s turn to self-isolate and face economic uncertainty. Run, Lengow’s Country Manager for China, hosted a webinar that looked East for inspiration on China’s e-commerce recovery after Covid-19, and its learnings for the Western e-commerce market.
2/ New technologies to engage your clients at a distance
When it comes to Augmented Reality (AR), we tend to think of video games and the immersive experience for players. However, the technology is starting to make its way into other sectors, especia
lly in retail and e-commerce.
Boasting exceptional customer engagement, improved conversion rates, and increased visibility, Augmented Reality promises to reinvent online shopping and boost sales. High time to get to know more about this new technology in our guide!
3/ The power of live commerce in the purchase decision
It’s no secret the West plays catch-up with China in all things e-commerce and social media—for live commerce it’s no different.
Live commerce, i.e. the combination of live streaming and e-commerce, is an innovative way to showcase your products to an online audience of potential customers via influencers or even your sales team. This new generation of teleshopping will soon be indispensable, so how do brands and retailers exploit it?
Check the
replay
of the dedicated round table hosted by our CMO Frédéric Clément at
Lengow Day 2020
. He discusses the full potential of live commerce with global experts Eric Feng (Facebook), Elijah Whaley (PARKLU) and Ted Hettich (Ideal Shopping Direct).
4/ 70+ distributions channels active globally at Clarins
The
Clarins
story began in Paris in 1954. The family business has grown to become one of the world’s leading players in the beauty industry, present in 141 countries with its brands Clarins, My Blend and its Spa activity (ranking number one in Europe for high-end treatments).
When launching its e-commerce activity, Clarins called on Lengow to centralize the distribution of its product catalog to be as reactive and autonomous as possible.
Download the full success story and discover Clarins’ winning digital strategy!
5/ Product data: The key to succeed on marketplaces
Our PIM partner
Akeneo
joined us for a webinar to share all their essential tips and best practices to help you manage your product catalogs and optimize your online sales via product data.
It’s essential for retailers to provide an outstanding and consistent buying experience post-COVID-19. Do this with relevant product information and the right tools for your e-commerce platforms!
Melvin & Hamilton
joined the webinar to share their success story using the two platforms. Watch the replay here!
6/ Sell D2C on your website, marketplaces and social networks
Do you want to regain control of your online business and improve your margins? We wrote a white paper to provide an overview of Direct-to-Consumer, the latest sales model that has been increasingly popular with brands in recent years.
This guide contains a full list of the key benefits and the challenges you might face with this model, as well as all the essentials to anticipate before you embark on D2C sales. Based on figures and concrete examples, Lengow gives you some key tips to succeed in Direct-to-Consumer, especially on marketplaces!
7/ Go circular! Reiterate your commitment to sustainability to remain relevant and increase profits
Consumer engagement in sustainability deepened during the COVID-19 crisis. Recent successes of second-hand marketplaces such as BackMarket and Vinted highlight this, while established players such as Zalando and La Redoute are catching up by introducing second-hand sections to their platforms. The trend is even impacting the luxury market.
It's clearer than ever: it's time for a new model.
Les digital doers podcast host Cyril Artur Du Plessis explored this trend at
Lengow Day 2020
, interrogating how to embrace this circular e-commerce model as brands and retailers. Watch the
replay
with industry experts Vigga Svensson (Continued Fashion), Stephanie Crespin (Reflaunt), Ben Whitaker (Cirqulr).
8/ Drive sales with the Snapchat generation
Two is always better than one right? We’ve been busy with our partner
Snapchat
this year!
Millennials and Gen Z together have over $1 trillion in direct spending power. How can retailers unlock this massive potential? Through the ‘Snapchat Generation’—they discover products and shop in innovative ways.
Snapchat's Aissatou Diallo joined
Lengow Day 2020
to share their insights into their Community's shopping behaviors. Watch the replay of their
keynote
to find out how you can engage them in new ways to drive sales, leveraging vertical video and augmented reality ad formats!
We also published a
guide
to share all the key figures, main benefits for advertisers and key specificities of the app Snapchat.
Sell with Snapchat!
9/ How Zadig & Voltaire sped up their digital transition and increased online visibility globally via Lengow
Zadig & Voltaire
is a French ready-to-wear brand created in 1997 by Thierry Gillier. The brand is present in 30 countries globally with over 300 boutiques in every continent.
“We have significantly expanded our marketing mix over the last three years by diversifying our strategy across 10 European markets. Lengow guided us in this development and has allowed us to offer personalized advertising, depending on the markets and local consumption trends.”
Allison Picodot – Head of Acquisition – Zadig & Voltaire
Check out our latest success story to discover how Zadig & Voltaire managed to speed up their digital transition and improve visibility around the globe with Lengow.10/ Step into the shoes of a consumer with Lengow
Last but not least, take a few minutes to look at your job from a different angle. Let's put ourselves in the shoes of a buyer!
To help brands and retailers thrive and grow with Lengow, we have to understand consumers. You know—those people that make your company a success! In case you missed our Customer Success Manager Sophie’s workshop at Lengow Day, check out this video to see how Lengow helps you seduce consumers.
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