Frédéric Clément has been working as Lengow’s Marketing and Partnerships Director since September 2013.
I grew up in Marseille, in the south of France. I moved to Paris for my studies at ESSEC Ventures and then stayed here for work. In my spare time I like walking, reading and making the most of those rare moments in Paris when the sun is shining. I also love to travel when I have the time.
I have worked for several years in the technology sector, at first for large companies such as Orange and Yahoo!, then I caught the startup bug!
Even before I started working for the company I had the chance to follow the Lengow adventure from the early days. I was able to appreciate its rapid development and internationalisation, with a unique product and a well-structured team. In 2013 an opportunity presented itself with the opening of a position to manage Lengow’s (many) partners.
I am in charge of marketing and creating partnerships at Lengow. I ensure that our business teams have all the resources they need to sign new customers.
This involves, on one hand, identifying, integrating and managing key business partners in each of the countries that we cover, and on the other, increasing Lengow’s visibility using various marketing tools. It is a very rewarding role, especially as the two components (marketing and partnerships) are strongly linked.
I also created and launched (at Lengow Ecommerce Day, i.e. #LengowDay) the Lengow Hub (in English and French) to promote companies (including startups) that create products which help ecommerce merchants.
It is free to join and features technology companies from all over the world: you can find information on Twitter via the #LengowHub hashtag.
— fred @Lengow (@monsieurfred) January 21, 2015
— Lengow (@lengow) April 30, 2015
I try to be involved as early as possible with all the various different projects we have, I am always surprised by the speed at which things change. We are in an industry that is constantly evolving and being a smaller company enables us to move forward faster. If a few months ago I was told that we would be present in China and Russia, I would not have believed it!
Today we work with almost 2000 partners across European, South America and Asia. These partnerships are traditionally done with marketing channels (marketplaces, comparison shopping engines…), but more and more players are using our services. The fact that ecommerce is becoming increasingly personalised is very promising for Lengow because we are at the heart of the data exchange. Our partners are primarily there to help our customers (retailers, brands, agencies…) sell better, so any company that can do this is a potential partner for Lengow.
Ecommerce is evolving rapidly and becoming increasingly international. Whether you’re a potential client or partner, get in touch with Lengow to see how we can work together to improve ecommerce.
Bonus: Learn about the importance of Inbound Marketing in an article below (or at bit.ly/InboundMarketingTips) featuring Frédéric’s insights which has been highly appreciated by startups
— Lengow (@lengow) November 5, 2014
Lengow Day is back on 1st October and this year the flagship event is 100% digital, 100% multichannel. Secure your…
Features & updates
Benefit from Lengow's omnichannel 2020 offer with Google, Facebook and Criteo local ads.
A key example of a successful omnichannel strategy, Target’s recently launched marketplace is thriving by capitalising on its vast network…
Product feed manager
Embark on your digital transformation... discover all the opportunities that marketplaces and social networks have to offer!
Features & updates
Discover our exclusive interview with Akeneo, a major player in PIM software.