Shipstation Interview | Simplifying delivery management


Today we’re talking to Andrew Norman, Managing Director at ShipStation International. ShipStation, a multi-channel and multi-carrier order and delivery management platform, unveils its new Lengow connector.

1/ Hi Andrew, can you introduce yourself?

I’m responsible for global expansion within the Stamps family of companies in EMEA and ANZ, overseeing the sales and marketing go to market plans for the ShipStation and ShipEngine products. I have held sales and marketing leadership roles in Europe, North America and Asia over the last 25 years in VC backed, high growth technology companies including Volo and MessageLabs (acquired by Symantec). I began my career at Gartner Group in London working with European technology companies before transferring to Silicon Valley, working with the major US hardware and software vendors.

shipstation guy

2/ Tell us a bit about ShipStation: in which markets do you operate, what are the specificities of your platform?

ShipStation is a multi-channel, multi-carrier order and delivery management platform that synchronises and automates key e-commerce processes.

Shipstation has been operating since 2009 in the American market which is the original market. We are also present in Canada, Australia, New Zealand, the United Kingdom and since the end of 2020, France, which is only the beginning of our expansion in Europe.

With more than 300 integrations with the major marketplaces, ecommerce platforms and carriers, such as Amazon, eBay, Squarespace, BigCommerce, Shopify, WooCommerce, Royal Mail, Hermes, DHL, DPD and more, ShipStation allows you to connect all types of merchant shops and deliver to customers both in the UK and abroad.

Shipstation also allows you to personalize each point of contact with customers, and always keep the link: follow-up email, labels, delivery slip, etc.

With dedicated customer support, as well as our UK-based teams, we are always available to our customers to ensure the proper functioning of their ecommerce.


Key features:

  • Connect your store with the main carriers
    • Choose from different carrier services in the UK: Royal Mail, DPD, Fedex, Hermes, Amazon Shipping and more
    • Deliver your orders worldwide with just a few clicks
  • Benefit from reduced carrier rates
    • Connect your carrier account to your ShipStation account while keeping your negotiated rates, and compare rates and delivery times in real time.
  • One dashboard for all your orders
    • Benefit from more than 300 ShipStation integrations to selling channels, ERP, carriers, CMS, but also to order processing services and essential tools for your e-commerce business.
  • Automation and personalisation of orders and delivery
    • Save time and avoid manual processing errors
    • Communicate in real time with your customers
    • Personalised returns: any delivery can give the customer the choice to return their package if necessary
  • Support from day one of your ShipStation adventure
    • Benefit from our cutting-edge technology and our English-speaking team of experts to help grow your business with us. 

3/ Why and how do you think UK merchants need you?

ShipStation is a global player and we are committed to helping merchants in their daily tasks. Being already present in several international markets and with our existing relationships with UK carriers through our membership of the group, the UK was naturally the first country we wanted to approach in Europe.

We aspire to contribute to the success of merchants on what we know and have mastered: the management of orders and their delivery.

Our experience in other markets for more than 10 years now has demonstrated our ability to respond to this problem. Thanks to this expertise, we have built a network of partners with major players in the world of e-commerce such as Lengow, supporting hundreds of thousands of merchants on a daily basis.

Managing orders on a daily basis seamlessly with automation services, and thanks to reduced carrier rates, we allow UK merchants to lighten their workload to focus more on their business. 

Our ambition is to remain the leader in this market.

4/ Can you tell us more about the Lengow Plugin with ShipStation?

The Lengow connector for Shipstation allows you to centralize all orders from Lengow on the ShipStation platform. The connection is very simple, you just have to link your Lengow account on our platform with your own identifiers which you will find in your Lengow account. Once this connection is established, there is almost nothing more to do, the import of the orders is done automatically and the shipping labels for each of the orders can be generated automatically.


5/ Finally, what are the three tips you would give to brands and retailers for managing their orders?

  • Use automation to manage your orders
  • Do not forget to communicate with your customers (notification by email or SMS and order tracking)
  • Think about returns

Naomi Botting

Field Marketing Specialist

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