#LengowDay 2017: A big thank you!


The 5th edition of Lengow Day came to a close last Wednesday in the Châteauform City George V. Thank you to everyone, partners, speakers and guests for your contribution to this successful 5th year.

18 nationalities gathered together during Lengow Day!

This year, more than 400 players in the international ecommerce scene came together to take part in this day dedicated to cross-border and innovation. To present the day, more than 40 international speakers spoke under different formats, whether it was an ‘introduction’, a ‘panel’, a ‘talk’, a ‘case study’, a ‘workshop’, or a ‘success story’. Guests also had the opportunity to take advantage of networking breaks to discuss with retailers, partners, or the Lengow team. We mustn’t forget the traditional opening interview with Mickael Froger, Lengow’s CEO, either. Let’s take a look at this year’s highlights!

Customer experience: bet on emotions

To introduce this topic, PMP Conseil underlined 7 trends to do with the buying experience.

This topic was then debated during a panel which included Stephan Grad (A-Commerce), Eva Linda Rohde (BEVH), James Roper (IMRG) and Julien Henri-Maurice (Bazarchic). Dedicated to the evolution of user experience, the panel discussed real time, voice assistance, UX, artificial intelligence, chatbots, data, multichannel, video and social media marketing.

We then looked toward China with Guido Ghedin’s (Cifnews) presentation on the importance of live streaming and entertainment in Chinese ecommerce. As examples, we took a look at Alibaba and JD.com who already have their own live streaming platforms.


The question of customer experience was also addressed during talks by Barbara Houdayer (Columbia Sportswear), Fit Analytics, Spread and Les Georgettes, Notify and Beauté Privée, Ingenico ePayments, Google and Wexperience.

Business: reinvent yourself with innovation

To tackle the second topic of the day, PMP Conseil cited market players who had rethought their growth methods with innovation, such as Amazon with B2B and Prime.

Rodolphe Roux (Wiko), Thomas Ficht (Idealo), Sean McKee (Schuh), and Ulrich Bartholomäus (Stylight) then discussed the opportunities to create new sources of growth.


Renaud Montin (Eram) also highlighted the importance of constantly reinventing yourself, even for companies like Eram, who are 90 years old. As a case in point, in mid-November the shoe brand will launch its connected shoe, #Choose.

Finally, in a talk dedicated to ‘self-disruption’, Michel Koch (RE_SET/ Ex-Time Inc.) alluded to the difference between innovation and disruption.


This was followed by Success Stories presented by Olapic and Jacadi, Mazeberry and Motoblouz, and Cdiscount and Boutique-Jardin.

Logistics and payment: listen to your customers

The third topic was dedicated to one of the principle problems when expanding internationally: logistics. To consider this, PingKi Houang (Fashion3), Édouard Margain (Lavinia), Charles-Antoine Gondrand (Nektria) and Rémi Lengaigne (Colisweb) got together to examine the customer’s expectations, the optimisation of the logistical process, and problems with the last mile…

Guido Ghedin (Cifnews) enlightened us on the logistical trends in the Chinese market. From him we learned that Jack Ma wants to deliver a billion packages a day by 2025.


Just like logistics, online payment is not something to neglect from your international strategy. During an interview, William Ben Chemouil (SELLsecure) talked about the strategies and services in effect to help avoid fraud,as well as tips on how to simplify the payment process.


To finish off the day, the startups Shopopop, Dilit, Teeps, Popsell and Shipup were invited to pitch their ideas to guests.

A big thank you to all of our partners: Spring, SELLsecure, ADventori, Notify, SPREAD, eBay, Ingenico ePayments, Olapic, Fit Analytics, Cdiscount, Mazeberry, Algolia, MS Direct, Aravati, Oney, Actito, Antvoice and Notify.  

Check out all the pictures from the day on the event’s website!

Watch the interviews with the ecommerce experts who were there on our Youtube channel.

Elizabeth Norton

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