Top Tips on How To Sell on Multiple Marketplaces


The rise of e-commerce has brought forth unprecedented opportunities for brands and retailers worldwide. The ability to sell on multiple marketplaces (such as Amazon, eBay, Zalando, etc.) has become increasingly important over the years. In fact, these platforms are growing much faster than e-commerce as a whole, and 57% of customers shop exclusively or a lot on marketplaces. Also: Three out of every four consumers now explore multiple marketplaces before making a purchase.

However, navigating the landscape of a multi-marketplace seller can seem overwhelming. This article will provide you with seven essential tips to help you thrive in various online marketplaces.

1/ Understand Each Marketplace

The first step towards success in selling on multiple marketplaces involves thoroughly understanding each platform’s rules, requirements, and algorithms. Each marketplace operates differently. For instance, eBay has a bidding system, while Amazon operates with a traditional buying system. Some sites, like Etsy, focus on unique handmade or vintage items, while others like Zalando are more for fashion and beauty itms. Learning about each marketplace’s demographics, most popular categories, and fees can help you tailor your approach and maximize your sales.

Attend webinars, join masterclasses, and read white papers specific to the marketplace business to stay up-to-date.

2/ Centralize Your Operations

With numerous marketplaces to handle, managing everything manually can become time-consuming and prone to errors. Inventory management can particularly become a challenge while trying to sell on multiple marketplaces. This is where multi-channel feed management software such as Lengow steps in. They offer a centralized platform to track your inventory, manage orders, handle shipping and returns, and monitor your sales. By investing in such tools, you can ensure you never oversell, and always meet your delivery commitments, thus improving customer satisfaction.

3/ Optimize Your Product Listings

Data enrichment with Lengow (for marketplaces)

Think of your product listings as your storefront. In each marketplace, your product listing must comply with the platform specifications and should be optimized to attract customers. This means using high-quality images, writing concise and appealing product descriptions, and using relevant keywords in your titles and descriptions (AI can be a help).

For keywords, consider what potential customers might type into the search bar. Utilize the available tools on each marketplace to research keywords. Additionally, encourage your customers to leave reviews. These reviews will increase your credibility and improve your search ranking within the platform.

4/ Diversify Your Product Offerings

Your success on each marketplace largely depends on offering the right products that align with the platform’s audience interests. Understanding each marketplace’s favored product categories and inventory rules is critical. Employing automated inventory management tools can help maintain optimal stock levels, preventing issues like running out of stock. You can also identify niche categories in each marketplace where competition is low but demand is high. By customizing and managing your inventory wisely, you can meet customer expectations and boost sales on each platform.

5/ Provide Excellent Customer Service

In marketplaces with a multitude of sellers, customers can quickly move on to another seller if they are dissatisfied. Providing excellent customer service can set you apart. Always respond to customer queries promptly, resolve any issues quickly, and make the return and refund process easy and transparent. Reach out to your customers post-purchase to request reviews and feedback. Positive reviews boost your visibility and credibility in any marketplace. A satisfied customer might become a repeat customer and even recommend your products to others.

6/ Analyze and Adapt

The world of e-commerce is fast-paced and ever-evolving. To keep up and thrive, regular analysis of your performance across all marketplaces is vital. Keep track of which products are selling well and which are underperforming. Analyze customer feedback to identify any patterns or areas for improvement. Use the built-in analytics tools provided by most marketplaces or invest in external analytics software. Based on your analysis, be prepared to adapt your strategies, whether it’s changing your product offerings, tweaking your product descriptions, or experimenting with pricing. Remember, what worked yesterday might not work today.

7/ Price Strategically

Pricing your products strategically on marketplaces is essential for success. On average, Amazon adjusts prices every ten minutes. Strike the right balance to avoid being undercut by competitors or missing out on revenue. Implement a marketplace pricing strategy that includes:

  • Identifying pricing fluctuations and trends
  • Monitoring competition
  • Experimenting with deals, promotions, and discount bundles

For streamlined price monitoring, consider utilizing a price intelligence tool such as Netrivals, a Lengow company, that saves you time and ensures competitive pricing.

Price Strategy Marketplaces
Price monitoring on marketplaces (Source: Netrivals/Lengow).

In conclusion, successfully selling on multiple marketplaces requires a nuanced understanding of each platform’s dynamics, leveraging technology to centralize operations, creating SEO-optimized and attractive listings, diversifying your product range, delivering superior customer service, and being flexible enough to adapt based on your performance or pricing analysis. As we advance into 2023, the potential to scale your business across various online territories has never been greater. It’s time to seize the opportunities that multi seller marketplaces offer and catapult your business to new heights.

Sell on Multiple Marketplaces!

Adrian Gmelch

Adrian Gmelch is a tech and e-commerce enthusiast. He initially worked for an international PR agency in Paris for large tech companies before joining Lengow's international field marketing & content team.

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