Germany: Europe’s leader for price comparison engines?
It doesn’t always have to be your online store or marketplaces: price comparison engines are also suitable for advertising (and…
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As the festive season approaches, Google continues to offer new ways to help merchants best prepare their Google Shopping feeds.…
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Google Shopping poises for September update
Google Shopping is a channel for selling products that has been been recommended by industry experts like Lengow CEO Mickael…
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Let’s get down to business at #LengowDay Paris
Following up on our preview of the International track at Lengow Ecommerce Day last week, the Lengow team invites you…
27/05/15
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A preview of the international track at Lengow Ecommerce Day Paris
The 3rd edition of Lengow Ecommerce Day Paris will be held at l'Espace Tapis Rouge on June 2. For this day…
18/05/15
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Lengow offers Russian ecommerce opportunities through integrating Yandex.Market
With more than 80 million Internet users, of which 30.6 million buy online and an ecommerce growth of 30%, Russia…
02/04/15
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A hack for optimizing your presence on Google Shopping with Lengow, AdWords and Analytics
A problem with Google Shopping, which you don’t see in AdWords text, is you can’t define queries that are related…
10/02/15
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Improve your Google Shopping campaigns with IgnitionOne and Lengow
In spring 2014, Product Listing Ads (PLA) became Google Shopping Campaigns in Europe. In addition to the name change, there…
05/02/15
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Google predicts mobile commerce’s continued growth in 2015
A plethora of statistics last year pointed out how a growing number of people around the world are using their…
20/01/15
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Google Shopping: 7 changes in XML feed requirements expected in September
Ecommerce is constantly evolving, particularly with regards to consumer rights, but also relating to distribution channels, including Google Shopping. Google…
31/07/14
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15 compulsory attributes for selling on Google Shopping
In order to sell on Google Shopping, online merchants must understand the attributes that correspond to their products, so that…
25/07/14
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10 tips to improve your Google Shopping feed with Lengow
If you have never worked with a Google Shopping feed before, there are a few things to think about before…
03/06/14
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Improve your Shopping PLA campaign with Lengow
Since their introduction in October 2012, Google Product Listing Ads have seen their popularity continually grow. PLAs expenditures have increased by…
30/04/14
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Why should you care about product feed optimization?
Lengow’s Feed-Management Tool allows e-merchants to quickly and easily index their products catalogue on any e-commerce channels in the world…
23/07/13
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Google Shopping is becoming a paid-for service on the 13th of February. What do you need to know?
Google Shopping, the free comparison shopping engine of Google is about to evolve and to become a paid-for service from…
28/01/13
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Comparison Shopping Sites for Beginners
Comparison Shopping Engines (CSEs) have been present on the net for nearly 10 years and allow consumers to look for,…
10/08/11
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Your e-commerce library
How to Succeed on Marketplaces on Black Friday
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