Infinite Excel sheets, long hours scrolling through the web: These are just some manual tasks that an automated pricing tool can save you from. Pricing your online products with a price intelligence solution can be easier and faster, but also more profitable.
A perfect success story is the one of Productpine, a sustainable D2C marketplace from the Netherlands, that was able to increase its sales and reduce its manual work after using Lengow’s price intelligence solution, Netrivals.
Keep reading this article to learn more about what you need to look for in an automated pricing tool and how Productpine improved its business thanks to Netrivals.
Productpine, a Netherlands-based sustainable marketplace, implemented Lengow’s Netrivals automated pricing tool to streamline its price tracking process. Key results:
You might be on the search for the best price intelligence tool that can easily automate your pricing and boost your business. We know how difficult it must be to make the right choice which is why first you need to ask yourself the following questions:
Some of these questions may differ depending on the type of business you have.
If you are a retailer your focus is on monitoring how other retailers are pricing your products on different platforms and on using dynamic pricing, whereas brands tend to monitor their resellers and the prices of similar products from their competitors.
However, marketplaces can also benefit from using an automated pricing tool.
Marketplaces can use pricing solutions to:
In the next section, we will take a look at Productpine, a marketplace that trusted Netrivals to achieve all the goals mentioned above.
Productpine is a sustainable D2C marketplace founded in 2019 and headquartered in Amsterdam, Netherlands. The marketplace is the first of its type to aim for sustainable practices, and it operates in Belgium and the Netherlands.
Without charging the consumer additional fees, the business reduces the CO2 emissions caused by each order. Customers can choose from a variety of compensation initiatives, including, for instance, reforestation or the reduction of plastic waste. Although this online platform offers a wide range of products, its primary sectors are the home, living, and sleeping sectors.
Additionally, Productpine has a physical location called the “experience center” that helps businesses to engage with consumers more effectively and connect with them in a more personalised way.
As Productpine’s main promise to its customers is to offer the best prices in the market, tracking the market’s prices became mandatory. Unfortunately, tracking prices manually became very difficult and time-consuming, forcing its employees to spend a lot of hours filling in Excel sheets with product information and going channel by channel to add the products they wanted to sell. Consequently, not all desired products could be repriced.
In order to automate the process of price tracking and change prices automatically, Productpine decided to search for a price-matching tool.
Thanks to Netrivals’ simple and user-friendly interface, as well as the overall service, the marketplace decided to go for this automated pricing tool.
Netrivals has all the important solutions Productpine needed to automate its pricing processes in a scaleable way: The price monitoring tool allows it to always have an updated overview of the market, whereas the repricing tool, which includes dynamic pricing, allows it to adjust prices according to pre-set pricing rules and stay competitive in the market.
Nowadays, the company only has to work on pricing for 1.5 to 2 hours per day, which is the time needed to do additional product connections and to update the pricing strategy, if needed.
Productpine was able to expand its product catalogue from 20,000 to 50,000 products in a very short period thanks to Netrivals and is now looking forward to expanding it further in order to generate more sales and revenue while helping the environment.
Yannick den Boer
Netrivals has automated tedious manual work for us so we can focus on our core competencies. We saw results from the beginning and can no longer imagine working without it.
Operations Manager @ Productpine
After implementing Netrivals automated pricing tool into its business, Productpine has experienced the following benefits:
Click on the resource below to access the complete case study!
Thanks to a Price Intelligence solution, Productpine saved time and im…Learn more
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