Prisma Media previews what mobile will shape up to be in 2015

B2B marketing specialists Prisma Media Solutions teamed up with leading Parisian digital think tank HUB Institute to present an overview of the evolution of mobile technologies on November 20, 2014 in Paris.

Among the many aspects of mobile that were mentioned, mobile commerce and the impact that mobile design has on the constantly growing number of shoppers in countries like India and Brazil were some of the highlights.

Thanks to guest speakers and the expertise of the conference’s organizers, Prisma Trends (which was discussed on Twitter via #PrismaTrends) provided a large amount of mobile insight in just a few hours.

Prisma Media Solutions Managing Director Philipp Schmidt said this week that the next edition of the annual Prisma Trends conference will take place at the end of 2015 and that photos from this year’s edition can be found online.

Mobile Movement

HUB Institute Co-Founder Emmanuel Vivier also took some time this week to share his thoughts on the direction mobile is going in.

“Mobile is eating everything because digital is becoming mobile and everything is becoming digital. Every business should take mobile and their mobile consumers much more seriously. From mobile content to mobile utility, mobile is both a challenge and an amazing opportunity,” said Vivier.

“Smart mobile apps such as Hotel Tonight are disrupting entire industries at fast speed. From UX specifics to engagement, geolocation and multimedia constraints, mobile is critical for the future of businesses.”

Several photos and statistics presented during the conference, including some in a comScore report reviewing the growth of mobile usage in the United States, were shared via Lengow’s Twitter page (@Lengow_UK) and are available below.

Feel free to let us know in the comments section below what stood out to you in the world of mobile this year and how you plan to adjust your mobile strategy in 2015.

#Mobile is undergoing a true revolution. Our event with @HUBInstitute today explores it.-@prismamedias #prismatrends pic.twitter.com/JGg182flr8

— Lengow UK (@Lengow_UK) November 20, 2014

#Retail has transformed due to #mobile.People in dev. countries now check their phones 150 times a DAY.-@groupeprisma pic.twitter.com/phrhdsAVBV

— Lengow UK (@Lengow_UK) November 20, 2014

As the US writer @jeffjarvis says, #mobile is the new form of 1-to-1 #communication.-@prismamedias at @HUBInstitute pic.twitter.com/eWkKL65dhv

— Lengow UK (@Lengow_UK) November 20, 2014

75% of French #shoppers search for products on phones; 26% buy.(75 mil smartphones in France).-@CB_news #prismatrends pic.twitter.com/PN2Dd4hdAg

— Lengow UK (@Lengow_UK) November 20, 2014

In a beautiful country I went to,#Kenya, 8 mil. daily #mbanking transactions take place via #MPESA & others.-@CB_News pic.twitter.com/Kt2sS6yXCt

— Lengow UK (@Lengow_UK) November 20, 2014

60% of smartphone users in France check their phones 9am-12pm & 2 pm-5pm.-@Mediametrie at @PrismaMediaS @HUBInstitute pic.twitter.com/ztRKiVeMBB

— Lengow UK (@Lengow_UK) November 20, 2014

We recently asked 20 Marketing executives for their insight on #mobile.-@HarrisInt at @PrismaMediaS @HUBInstitute 1/2 pic.twitter.com/X7L980YaE3

— Lengow UK (@Lengow_UK) November 20, 2014

64% of CMOs we interviewed are doing #mobile marketing,yet many still seek a clear #ROI.-@harrisint #prismatrends 2/2 pic.twitter.com/qNqzGcSsNI

— Lengow UK (@Lengow_UK) November 20, 2014

Now that companies know they must keep #mobile users in mind,creating a great #UX is key.-@VincentPuren @HUBInstitute pic.twitter.com/o0NIDIJPkG

— Lengow UK (@Lengow_UK) November 20, 2014

We're in a truly #multichannel era; keep in mind each #mobile device has unique nuances.-@VincentPuren @HUBInstitute pic.twitter.com/BfaV8LMQE1

— Lengow UK (@Lengow_UK) November 20, 2014

Good #UX in #mcommerce is a must.In countries like India/Brazil over 50% of people prefer #mobile shopping.-@lyoko4tw pic.twitter.com/4YbD0RdjY2

— Lengow UK (@Lengow_UK) November 20, 2014

For #crosschannel we must create a great experience on each #mobile device.-@Lyoko4TW at @HUBInstitute @PrismaMediaS pic.twitter.com/jhgOlB7Hxc

— Lengow UK (@Lengow_UK) November 20, 2014

.@comScore US #Mobile App Report (http://t.co/FPiYXfp8mv) says 88% of US smartphone users are on #apps.-@phonevalley pic.twitter.com/B3tI0IytLH

— Lengow UK (@Lengow_UK) November 20, 2014

Companies need to create a better #mobile experience: try following @Renault_Live's excellent example.-@phonevalley pic.twitter.com/Sf2sVaBBVS

— Lengow UK (@Lengow_UK) November 20, 2014

In life,you can't make a first impression twice;in #mobile you have to make a flawless first impression.-@phonevalley pic.twitter.com/gKCrjoNBGn

— Lengow UK (@Lengow_UK) November 20, 2014