As a brand or retailer, you almost certainly already have a multichannel strategy, and sell via some combination of bricks-and-mortar stores, transactional websites, marketplaces, and even third parties (each third party with, perhaps, its own multichannel strategy).
The question to ask today is not “Should we engage with social commerce?”, but “How do we engage with social commerce?”… What are the best examples from which to learn? Where do I start? What do I need to do?
Social commerce – the use of social media platforms to promote and sell products and services – may take several forms:
Social platforms have been quick to provide a range of different tools, making it simpler every day for brands and retailers get started executing a variety of social commerce strategies. These include ‘native’ shopping solutions and ad-based tools.
Social commerce is set to become a key component of a brand’s and retailer’s multichannel and cross-border strategy. A quick look at the numbers and statistics don’t lie.
According to data from Statista, 92% of American businesses with more than 100 employees where using social media for marketing in 2021, up from 86% in 2013. We are now seeing an increase in the number of firms choosing networks to provide their product catalogs to online followers.
What’s astonishing is how eager internet users are to engage in social commerce. According to a US survey, 90% of users make purchases from the businesses they follow on social media and are more devoted to those brands, with expenditure increasing from 12% to 75% in only three years (MarketingDive.com). In the UK, one-third of internet users report having already made a purchase using social media.
Fashion label Pimkie was already using the Lengow platform to publish products on a variety of channels. With the Lengow platform having an integration to TikTok’s Dynamic Product Ads, it was straightforward for Pimkie to use the platform to add this new channel.
Results: a 78% increase in impressions on the target Gen Z audience, and a 10% improvement in the new customer acquisition rate via the website.
“Thanks to Lengow, we are the first French brand to run TikTok dynamic product ads with an innovative, affinity-based and conversion-oriented platform”
Traffic & Analytics Manager – Pimkie
Based on concrete examples, Lengow gives you all the reasons to turn to Social Commerce and the different ways to successfully integrate this marketing channel into your digital strategy. Download our guide today:
Engage with new promising audiences and boost your online sales throug…Learn more
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to firstname.lastname@example.org
Every year, the end-of-year sales (EoY) period accounts for 30% of all annual sales revenue and is characterised by big…
Google's ambition is to constantly improve advertisers' performance on its advertising platform. Performance Max campaigns are completely in line with…
Read on for our six-step plan for maximising the results of your efforts and budgets on Marketing Channels during Christmas…
Google Ads is the advertising platform for the world's most commonly used search engine. It is also one of the…
Price image is relevant to any business, as it dictates whether a product of a specific brand will sell, especially…