As a brand or retailer, you almost certainly already have a multichannel strategy, and sell via some combination of bricks-and-mortar stores, transactional websites, marketplaces, and even third parties (each third party with, perhaps, its own multichannel strategy).
The question to ask today is not “Should we engage with social commerce?”, but “How do we engage with social commerce?”… What are the best examples from which to learn? Where do I start? What do I need to do?
Social commerce – the use of social media platforms to promote and sell products and services – may take several forms:
Social platforms have been quick to provide a range of different tools, making it simpler every day for brands and retailers get started executing a variety of social commerce strategies. These include ‘native’ shopping solutions and ad-based tools.
Social commerce is set to become a key component of a brand’s and retailer’s multichannel and cross-border strategy. A quick look at the numbers and statistics don’t lie.
Fashion label Pimkie was already using the Lengow platform to publish products on a variety of channels. With the Lengow platform having an integration to TikTok’s Dynamic Product Ads, it was straightforward for Pimkie to use the platform to add this new channel.
Results: a 78% increase in impressions on the target Gen Z audience, and a 10% improvement in the new customer acquisition rate via the website.
“Thanks to Lengow, we are the first French brand to run TikTok dynamic product ads with an innovative, affinity-based and conversion-oriented platform”
Traffic & Analytics Manager – Pimkie
Based on concrete examples, Lengow gives you all the reasons to turn to Social Commerce and the different ways to successfully integrate this marketing channel into your digital strategy. Download our guide today:
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