Unleash your social commerce potential
As a brand or retailer, you almost certainly already have a multichannel strategy, and sell via some combination of bricks-and-mortar…
As a brand or retailer, you almost certainly already have a multichannel strategy, and sell via some combination of bricks-and-mortar…
13/07/22
3'
Facebook strikes a big blow in the e-commerce sector with the launch of "Facebook Shops".
30/06/20
3'
Dynamic Ads for Retail allow players to give visibility to their in-store products and attract buyers to their stores by…
04/06/20
3'
Find out how to use Custom Labels on Facebook to ensure the success of your campaigns.
25/02/20
4'
Facebook offers a wide range of advertising options for marketers wanting to promote their products/services.
25/09/19
6'
Social networks are now an online retailer’s best friend, and they’re continually evolving to allow advertisers to target potential customers.…
19/11/18
3'
In full e-commerce flow, Facebook offers new opportunities to the social network's e-commerce advertisers with the integration of Dynamics Ads…
17/05/18
3'
Facebook advertisers can now enjoy a new Facebook advertising format, "Collection", which launched at the end of March. Mobile takes…
16/05/17
3'
In an ecommerce world brimming with possibilities, one thing is certain: retaining customers is much more cost effective than acquiring…
11/04/17
4'
As the first signs of Spring begin to appear, consumers are starting to hunt for their ideal summer holiday destinations.…
21/03/17
4'
Long considered to be a more expensive option, the organic sector has since taken off with its attractive prices and…
02/02/17
2'
Social networks have become a fully-fledged marketing channel in e-commerce. Facebook started advertising very early on and then moved on…
05/01/17
4'
Facebook is always upping the game with their ecommerce features. As well as releasing their new in-store advertising format, Dynamic…
14/10/16
2'
A little while ago, we told you about the Local Inventory Ads from Google. Last week, it was Facebook's turn…
10/10/16
3'
With over a billion active users each day, of which 46% visit the site when shopping online, Facebook decided to…
26/07/16
3'
In 2015, Facebook strengthened its role in the e-commerce sector with their Facebook Dynamic Ads service. Since its launch, this…
11/07/16
1'
With more than 1.65 billion active monthly users and 46% of its members visiting the social network when shopping online,…
21/06/16
2'
Today, over 30% of the worldwide population are active on social media. More and more people shopping online visit these…
07/06/16
1'
Bots have been around for a while, but recently, they have been subject to new experiments by a number of…
31/05/16
4'
Facebook initially revealed plans for the feature in June 2015, and has been testing it since October, but last Thursday…
01/03/16
2'
We’ve been following Facebook’s journey to becoming a social marketplace, which enables e-merchants to sell their products directly within its…
16/10/15
3'
With close to 1.5 million monthly active users worldwide, Facebook continues to add new features to stay at the top…
08/09/15
4'
This week Facebook revealed its new product ad format, Dynamic Product Ads, for retailers wanting to advertise on the networking…
20/02/15
2'
Your e-commerce library
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Marketplaces
In 2024, selling on marketplaces is a real challenge. Rivalry between sellers is intensifying, and the range of marketplaces is…
18/01/24
7'
Marketplaces
Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…
17/08/23
5'
Marketplaces
The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…
08/12/23
7'
Google Shopping
Google Shopping isn't just another advertising channel; it's the undisputed titan of paid e-commerce advertising channels. And why is that?…
11/01/24
9'
Price Intelligence
Selling successfully on marketplaces like Amazon and eBay hinges on how well you price your products. It's a balancing act:…
24/11/23
7'