If you’re running a Google Shopping campaign, you might occasionally need to exclude products from your Google Shopping product feed. Whether it’s because you’ve run out of stock or no longer want to sell a particular product, excluding it from your feed can help ensure that you’re only advertising the available and relevant products to your customers.
As a reminder: Google Shopping accounts for approximately 65% of the total retail ad-spend on Google Ads. That’s why your strategy better be effective and well thought out.
Here’s a step-by-step guide on manually excluding products from your Google Shopping feed or using the e-commerce automation platform Lengow.
To begin, log in to your Google Merchant Center account and navigate to the “Products” section.
Next, locate the product you want to exclude from your feed. You can use the search bar to find the product by name, SKU, or ID.
Once you’ve located the product you want to exclude, select it by clicking on the checkbox next to it. Then, click on the “Edit” button that appears at the top of the page.
After clicking on the “Edit” button, you’ll be taken to the “Edit product” page. Here, you’ll see several tabs, including “Attributes,” “Images,” “Availability,” and “Pricing.” Navigate to the “Exclusion” tab.
Under the “Exclusion” tab, you’ll see several options for excluding the product from your feed. You can choose to exclude the product for the following reasons:
Select the appropriate reason for exclusion and click on the “Save” button.
After saving the changes, navigate back to the “Products” section and verify that the product has been excluded from your feed. You should see a message indicating that the product is excluded, along with the reason for exclusion.
Lengow offers an easy and efficient solution for excluding products from your Google Shopping feed. In order to know which products are better left out of the display, a performance review takes place first, and Netrivals, Lengow’s price intelligence tool, makes it possible to additionally perform a market price and competitor analysis.
Here’s how you can use Lengow to exclude products and optimize your Google Shopping campaign.
If your Google Shopping feed is already connected to your Lengow account, then you need to follow these steps:
The Exclusions feature allows you to define certain criteria for your products in relation to the selected channel. It serves two purposes:
You can choose the products for exclusion based on either conditions or performance criteria. Similar to Lengow’s Rules feature, the Exclusions feature offers the following capabilities:
When setting up a new channel, for example, a Google Shopping feed, it is advisable not to send all of your products at once. Why is this important?
Now that your exclusion rule is in place, it’s essential to monitor the performance of your Google Shopping campaign. Through Lengow keep an eye on the products being displayed and make adjustments as necessary to ensure that your campaign is as effective as possible.
In conclusion, using Lengow to exclude products from your Google Shopping feed is a simple and effective way to optimize your campaign and ensure you’re only advertising the products you want to promote. By following these steps, you can take control of your Google Shopping campaign and improve your results, increasing conversions and maximizing your ROI.
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