26/11/19
4'
Every year, Lengow’s platform is further enhanced with new features, allowing you to sell the maximum on marketplaces and marketing channels. Learn how to use our intelligent optimization rules in your source catalogue before sending your products to marketing channels.
This time we want to introduce you to a new feature to help you optimize your source catalogue(s). You can perform multiple actions on your catalogue: modification, addition, replacement and deletion of product data, as well as the creation of new fields in your catalogue. How is this feature useful for your business? Follow these steps to enrich your catalogue in Lengow…
N.B. the data in the back office of your e-commerce solution is not impacted.
Optimizing your source catalogue gives you better visibility for strategic decision-making, since your rules are configured directly from this catalogue. By optimizing your source catalogue, you manage your data across all channels and marketplaces, avoid duplicate rules, maintain control over the quality of your data and save time managing your marketing campaigns. You not only enrich your catalogue–you also benefit from greater flexibility and reactivity, particularly when activating new channels by sending quality data.
Of course, depending on the requirements of different marketing channels, you can always make rules tailored to each diffuser.
You have two options to optimize your catalogue: “Use an existing field” or or“Create a new catalogue field”..
If you want to modify an existing field in your catalogue, several actions are possible:
– Create, modify or build your own values that will replace the current values in your field.
Example: Add an existing value
In your product’s title, enter the brand, size or type to meet the requirements of marketplaces. This action can also be applied to your product description by concatenating existing fields in your catalogue such as name, color, material, season, etc., enriching the field.
Example: Add a term
Add the term “PROMO” to your title field, to attract buyers’ attention by letting them know your product is on sale.
– Replace one or more values to provide the best possible information to buyers.
Example: Replace the color and brand values
Replace the colour of a product (“blue” with “dark blue”), or the name of a brand (“L’Oréal” with “L’Oréal Paris”) to provide consumers with qualitative information.
– Delete values from your field.
Example: Delete your promotional prices.
Set up a rule in which you remove discount prices for your green sneakers.
To create a new field, you must first name it, define its structure, its targeting (all or some of your products) and its application period (over a period or indefinitely).
Example: Apply reductions
Add a 20% promotion on all “The North Face” products in your catalogue.
Example: Segment your products
Create a new field in which keywords (summer, 2019 collection, sport, etc.) are added from your catalogue data: description, title… This data can then be used for other purposes, for example, to implement exclusions, add promotions or personalized labels, etc.
Example: Target specific products
Target specific products after you have set up your rule. In this example, blue t-shirts are targeted.
To further enrich your product catalogue, we strongly recommend that you use additional sources. Take the time to discover our Google Analytics application so you can retrieve your Google Analytics data and connect it with your catalogue.
Want to know more about this feature? Visit our platform or contact our team:
Get in touch with Lengow!
Your e-commerce library
How to Succeed on Marketplaces on Black Friday
Learn moreL'Oréal Luxe Success Story
Learn moreAI in E-Commerce: Product Feed Focus
Learn moreBy submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Marketplaces
In 2024, selling on marketplaces is a real challenge. Rivalry between sellers is intensifying, and the range of marketplaces is…
18/01/24
7'
Marketplaces
Emerging under the vast umbrella of PDD Holdings Inc., Temu has skyrocketed in popularity as a shopping sensation from China…
17/08/23
5'
Marketplaces
The e-commerce scene is a vibrant mix of marketplaces in Europe. These aren't just websites; they're bustling hubs where millions…
08/12/23
7'
Google Shopping
Google Shopping isn't just another advertising channel; it's the undisputed titan of paid e-commerce advertising channels. And why is that?…
11/01/24
9'
Price Intelligence
Selling successfully on marketplaces like Amazon and eBay hinges on how well you price your products. It's a balancing act:…
24/11/23
7'