Optimize your product catalogue with Lengow

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Every year, Lengow’s platform is further enhanced with new features, allowing you to sell the maximum on marketing channels. Learn how to use our intelligent optimization rules in your source catalogue before sending your products to marketing channels.

We’ve just released a new feature to help you optimize your source catalogue(s). You can now perform multiple actions on your catalogue: modification, addition, replacement and deletion of product data, as well as the creation of new fields in your catalogue. How is this feature useful for your business? Follow these steps to enrich your catalogue in Lengow…

N.B. the data in the back office of your e-commerce solution is not impacted.

Why optimize your source catalogue?

Optimizing your source catalogue gives you better visibility for strategic decision-making, since your rules are configured directly from this catalogue. By optimizing your source catalogue, you manage your data across all channels and marketplaces, avoid duplicate rules, maintain control over the quality of your data and save time managing your marketing campaigns. You not only enrich your catalogue–you also benefit from greater flexibility and reactivity, particularly when activating new channels by sending quality data.

Of course, depending on the requirements of different marketing channels, you can always make rules tailored to each diffuser.

How to optimize your catalogue in Lengow?

You have two options to optimize your catalogue: “Use an existing field” or or“Create a new catalogue field”..

Use an existing field

If you want to modify an existing field in your catalogue, several actions are possible:

Create, modify or build your own values that will replace the current values in your field.

Example: Add an existing value
In your product’s title, enter the brand, size or type to meet the requirements of marketplaces. This action can also be applied to your product description by concatenating existing fields in your catalogue such as name, color, material, season, etc., enriching the field.

Example: Add a term
Add the term “PROMO” to your title field, to attract buyers’ attention by letting them know your product is on sale.

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Replace one or more values to provide the best possible information to buyers.
Example: Replace the color and brand values
Replace the colour of a product (“blue” with “dark blue”), or the name of a brand (“L’Oréal” with “L’Oréal Paris”) to provide consumers with qualitative information.

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Delete values from your field.

Example: Delete your promotional prices.
Set up a rule in which you remove discount prices for your green sneakers.

Create a new field in your product catalogue

To create a new field, you must first name it, define its structure, its targeting (all or some of your products) and its application period (over a period or indefinitely).

Example: Apply reductions
Add a 20% promotion on all “The North Face” products in your catalogue.

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Example: Segment your products
Create a new field in which keywords (summer, 2019 collection, sport, etc.) are added from your catalogue data: description, title… This data can then be used for other purposes, for example, to implement exclusions, add promotions or personalized labels, etc.

Example: Target specific products
Target specific products after you have set up your rule. In this example, blue t-shirts are targeted.

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To further enrich your product catalogue, we strongly recommend that you use additional sources. Take the time to discover our Google Analytics application so you can retrieve your Google Analytics data and connect it with your catalogue.

Want to know more about this feature? Visit our platform or contact our team:

Demande de contact EN

Naomi Botting

Communications Project Manager - UK/NORDICS