E-commerce Trends
AI and luxury: customers are one step ahead of brands
Luxury has always moved at its own pace, that of long-term thinking and controlled craftsmanship. Faced with artificial intelligence, this…
07/07/26
4'
Product feed manager
Lengow now supports Google AI Commerce
The future of e-commerce is about being present wherever your customers are searching, browsing, and shopping. Today, we're excited to…
07/07/26
3'
Marketplaces
Same product, different price: how online retailers are fragmenting price perception in Europe
The same running shoe. The same perfume. The same dog food. Depending on which retailer you buy from, you could…
30/06/26
6'
Video of the month
Nicolas Appert, CEO of Lengow, explains that Europe represents a vast market made up of 30 distinct countries, each with its own rules, languages, and payment preferences.
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Beauty and personal care on TikTok Shop France: the first market analysis
€6.64 million in GMV in a single month. +41.9% growth compared with the previous month. And 69.8% of this volume…
25/06/26
5'
Marketplaces
Amazon Spain: why summer categories are reshaping marketplace competition
We tracked five months of price and stock movements across four categories on Amazon Spain. The results show a marketplace…
22/06/26
10'
19/06/26
9'
Marketplaces
Amazon France: what the busiest catalogues reveal about winning a marketplace
We tracked five months of price and stock changes across four categories on Amazon France. The brands that came out…
16/06/26
10'
Marketplaces
Amazon, Temu, TikTok Shop: Germany’s Marketplace Race in 2026
If you're a brand or retailer planning to sell in Germany, the marketplace question comes first. More than half of…
15/06/26
5'
Marketplaces
Most popular marketplaces in Europe and worldwide (2026)
The DHL 2026 E-Commerce Trends Report maps the most-used online marketplaces across nearly thirty countries, in two views: one for…
05/06/26
9'
E-commerce in Europe
Favourite Retailers across European key countries
France, Spain, Austria and Poland, side by side: who consumers rate highest by category, and why the retailers that win…
01/06/26
17'
Marketing channels
Live commerce in Europe: one channel is carrying the market
We mapped the players selling through live video in Europe. The map tilts hard toward TikTok Shop. That tilt isn't…
27/05/26
6'
Marketplaces
Marketplaces in Germany (2026): the complete map
Germany is the largest e-commerce market in continental Europe and also its most concentrated. Despite Amazon’s clear dominance, German specialist…
19/05/26
8'
Marketplaces
Italian e-commerce marketplaces (2026): the complete map
If you're building an e-commerce strategy for the Italian market, or planning your entry into it, it is crucial to…
15/05/26
8'
Marketplaces
How to choose the right marketplace in Europe
For many European brands and retailers, choosing the next marketplace still comes down to intuition, internal opinions, and scattered market…
12/05/26
5'
Marketplaces
6 lessons for scaling on European marketplaces
There is a quiet moment in almost every brand's marketplace journey when the channel stops being a side project. It…
11/05/26
5'
