Infographic : 5 reasons why you should use Google Local Inventory Ads
20/04/17
1'
Mobile now plays an integral role in the customer buying journey, building bridges between the online and offline worlds. In this context, Google’s Local Inventory Ads open up a variety of new opportunities for online retailers.
Available through Google Shopping ads, Local Inventory Ads give advertisers the opportunity to promote both in-store and online products. The multichannel advertising format responds to evolving customer buying habits, where consumers no longer distinguish between the digital and physical worlds by combining their online and offline product research before making a purchase. According to Google, more than 80% of online shoppers would be prepared to go in-store if they could check product availabilty online and in advance. Through Google Local Inventory Ads, advertisers can open up the doors of their physical shops to customers who conduct local searches.
Re-read > Google Local Inventory Ads: Advanced Optimisation Techniques
If you’re still having any doubts, check out our 5 reasons why you should use Google Local Inventory Ads.
Your e-commerce library
Nespresso Case Study
Learn moreMarketplaces for the Growth 2000 - RetailX and Lengow Report
Learn moreSign up for our newsletter
By submitting this form you authorize Lengow to process your data for the purpose of sending you Lengow newsletters . You have the right to access, rectify and delete this data, to oppose its processing, to limit its use, to render it portable and to define the guidelines relating to its fate in the event of death. You can exercise these rights at any time by writing to dpo@lengow.com
Trending Posts
E-commerce ecosystem
E-commerce strategies for luxury brands
Even before acknowledging the effects of the pandemic, the internet was the quintessential way to reach the younger generation. Yet…
08/03/22
6'
E-commerce ecosystem
CB Commerce Europe report: Top 500 Europe cross-border brands and retailers
In 2021, the European online cross-border market will generate €171.2 billion in revenue (excluding travel), up 17% year-over-year. The cross-border…
05/04/22
4'
E-commerce ecosystem
Marketplaces: Essential levers for internationalisation?
The e-commerce ecosystem knows no boundaries. Within the EU, retailers have seen record growth in cross-border online sales, led by…
23/02/22
6'
Marketing channels & marketplaces
Have you thought about integrating UGC into your social media ads?
Are you tired of the same old product on a white background appearing in your social media ads? Are you…
09/12/21
5'
Features & updates
Fast-tracking Nespresso’s omnichannel strategy in over 35 countries with Lengow
Find out how Nespresso fast-tracked their omnichannel strategy in over 35 countries globally with Lengow.
07/04/22
2'