TagCapsule integrates Criteo, the leader in retargeting


Launched last month, the universal tag TagCapsule enables e-tailers to centralize the management of 20 trackers within one unique universal tracker.

Thanks to this universal tracker, you no longer have to worry about whether if this or that tag has been correctly placed, if it works properly or if it’s going to clash with other tags.

TagCapsule allows you to place just one unique tracker on the pages of your e-commerce store and then distribute the selected trackers within the TagCapsule back office.

TagCapsule now integrates trackers from Criteo, the leader in retargeting.

The integration of these trackers is thus easier for e-tailers wanting to work with Criteo.

In a matter of minutes, the trackers can be installed on the different types of the e-commerce site’s pages.

Thanks to TagCapsule, e-tailers can rapidly use Criteo’s services in order to develop their visibility and internet sales.

Personalized Retargeting by Criteo

While they’re browsing your website, Criteo tags each one of your potential customers with an anonymous cookie. This cookie allows information to be collected regarding your visitors’ navigation data, such as the pages they’ve visited and, in some case, the products they’ve purchased.

As soon as they leave your website to navigate other pages, Criteo finds your visitors and retargets them with unique personalized banners ads featuring product recommendations based on their browsing history on your website.

Each Criteo banner is generated in real-time, optimizing the placement and display in order to achieve the highest click-through rate (CTR).  Criteo’s dynamic banner ads bring ready-to-buy shoppers back to your website to complete their transactions.

Mickael Froger

CEO @ lengow

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