Google Shopping

Google Shopping isn't just another advertising channel; it's the undisputed titan of paid e-commerce advertising channels. And why is that?…

Effective Google Shopping management is key for retailers looking to capitalize on the opportunities of the e-commerce landscape. Google Shopping…

In the competitive arena of e-commerce, securing a solid Return On Advertising Spend (ROAS) stands as a prime objective. For…

If you're running a Google Shopping campaign, you might occasionally need to exclude products from your Google Shopping product feed.…

The pandemic has had a profound impact on the way consumers shop, with the trend towards Buy Online, Pick Up…

In the ever-evolving world of e-commerce, Google Shopping is a valuable tool for businesses to reach potential customers. One out…

The advantages of Google Shopping for brands' and online merchants' marketing strategies no longer need to be proven. Indeed, Shopping…

Google Ads is the advertising platform for the world's most commonly used search engine. It is also one of the…

Google's ambition is to constantly improve advertisers' performance on its advertising platform. Performance Max campaigns are completely in line with…

L’ORÉAL LUXE’s mission is to offer its customers the best products and experiences from exceptional brands. It has a portfolio…

Announced this February, Google Shopping is further enforcing its pricing policy. Changes took effect on April 6, 2021. The rule…

To understand the impact of these freely generated clicks on your business, it is essential to measure and track your…

In light of the Covid-19 pandemic, it's now free to sell products on Google Shopping ads. After years of sponsored…

Discover all the functionalities of Google Marketing Platform and the advantages and disadvantages for retailers.

Dynamic Search Ads campaigns from Google and Lengow allow you to save time for your paid search engine optimisation.

Google Ads gives merchants the opportunity to make their products known on Google's distribution platforms.

Google's "Comparison Listing Ads" is a new shopping experience designed to bring attention to price comparison platforms.

After its launch in the U.S., Google is bringing its Shopping Actions program to Europe. With this program, buyers will…

To continue our series on Google Shopping, we’re giving an overview of the Google Shopping feeds available to help optimise…

For the release of our Google Shopping white paper, discover a series of articles to help you become experts on…

With its shopping platform, Google now stands out in the international e-commerce landscape. To be sure of success on Google…

At the crossroads between the marketplace and the Shopping platform, Google's Shopping Actions (Buy with Google) will allow supply and…

In a previous article, we showed you how to automate your stock management by using a Lengow feed and a…

Once you start using Google Ads Campaigns, managing them can prove time consuming, especially when your ads’ price and stock…

In a previous article, we introduced readers to Google Merchant Promotions. Today, let’s focus on the specific features Google Merchant…

When you sell your products on Google Shopping, you may encounter difficulties with the distribution of your feed. Find out…

Google adjusted its offering a few days ago to give more visibility to all comparison shopping services, following a decision…

Launched on the American market in 2015, Google Manufacturer Center allows manufacturers and brands to add detailed info about the…

Although principally targeted to desktop users, Google Shopping campaigns can also have mobile potential. In this article, we take a…

Back in 2011 when Google  first announced the Dynamic Search Ads Beta, marketers were equally excited and suspicious. The idea…

With customers constantly on the hunt for the best deals and bargains, online retailers often offer flash sales and promotions throughout…

In a previous article, we discussed how Google Local Inventory Ads (LIA) can benefit your Web-To-Store strategy. Today, we’re taking…

With more than 3 billion searches made every day around the world, Google Shopping is one of the most popular…

A/B Testing is a marketing technique designed to optimise the performance of your e-commerce activity. Learn how to perform A/B…

During the Christmas period, you have to make an even bigger effort to stand out from the competition, and advertise…

On Tuesday, Google announced the launch of "Shop the Look", a new feature for ready-to-wear brands distributing their products on…

Google has just announced a new Google Shopping product feed update. Whether they are compulsory for your feed or simply…

More and more online retailers are choosing to distribute their products on Google Shopping. Available in over 23 countries and…

Traditionally, offline and online shopping have competed with one another for sales but nowadays, the two are complementary to each…

Updated April 8th 2016 Several months ago, we told you about updates concerning Google Shopping's Product Inventory. Now, there is…

Learn all about Google Shopping’s 2015 developments and start preparing for next year. Explore our updated Google Shopping White Paper,…

As the festive season approaches, Google continues to offer new ways to help merchants best prepare their Google Shopping feeds.…

After Facebook, Amazon and Pinterest already released a "buy button",  Google is the next to add the button to its…

The US giant announced last week that it would stop offering its advertising programme “Product Ads” that allowed advertisers to…

Google Shopping is a channel for selling products that has been been recommended by industry experts like Lengow CEO Mickael…

With already 30 years of experience in offline sports retail, Style N Sport launched their online store, Huge Rugby, in…

With a brand new year upon us, the question on the minds of many online retail professionals and marketers is…

A problem with Google Shopping, which you don’t see in AdWords text, is you can’t define queries that are related…

In spring 2014, Product Listing Ads (PLA) became Google Shopping Campaigns in Europe. In addition to the name change, there…

Given the sheer number of ecommerce stores available in the UK, gaining visibility and expanding online presence through external channels,…

A plethora of statistics last year pointed out how a growing number of people around the world are using their…

After several weeks of work, we are pleased to announce to you that the latest Google Content API for Shopping…

Product ratings can be a critical factor for helping convert visitors into buyers. To help visitors make purchase decisions and…

Ecommerce is constantly evolving, particularly with regards to consumer rights, but also relating to distribution channels, including Google Shopping. Google…

In order to sell on Google Shopping, online merchants must understand the attributes that correspond to their products, so that…

Selling on Google Shopping is not easy. First you need to master the interactions between your ecommerce back-office, the Merchant…

Implementing your Google Shopping feed in the Merchant Center for the first time can be a bit tricky. Here are…

In a recent blog article Google revealed some changes to the feed specification for Google Shopping, its integrated shopping engine,…

If you have never worked with a Google Shopping feed before, there are a few things to think about before…