Product feed manager

It’s no secret that Artificial Intelligence (AI) has a strong impact on e-commerce. From personalization enhancements to fraud prevention, AI…

What is the best way to automate your e-commerce business? This is a question every e-commerce and marketplace manager is…

Online marketplaces like Amazon, eBay, Zalando, or ManoMano have become go-to platforms for e-commerce businesses looking to expand their reach.…

As we ride the wave of the digital revolution, the shape of global retail continues to morph and evolve. Forecasts…

As the e-commerce industry continues to flourish, efficient data management is more critical than ever before. One area that often…

In the world of e-commerce advertising, product feeds are the backbone of successful campaigns. A product feed is a file…

If you are a brand or retailer running an e-commerce business, you probably know how important it is to make…

Product feed management (or data feed management) has never been so demanding for online sellers: more and more social media…

As an e-commerce business owner, you should understand the importance of having an enriched e-commerce product data feed to drive…

Looking for a powerful Shopping Feed alternative that can help you reach a wider audience and maximise your sales potential? Unlike…

Automatically correct marketplace and product data errors on your diffusion reports thanks to Lengow's platform.

It is not a matter of whether or not brands and retailers should sell on marketplaces anymore, but how they…

Crafting unique content and pricing strategies for every online marketing and sales channel you use can be a daunting task…

Marketplaces are one of the most important sales channels in e-commerce. While these platforms allow you to showcase your product…

A well-maintained and always up-to-date online product catalogue is the backbone of any successful e-commerce strategy! Providing customers with quality…

10 factors all brands and distributors should consider before choosing their e-commerce feed manager.

Let's take a look at what errors 8541/8542, 5000, 90057, 8560 and 99010 are and what actions need to be…

Succeeding on the marketplaces is much more complex than simply distributing your product catalogue. This is where many retailers and…

You are already selling on one or more marketplaces and you are considering migrating to Lengow. What’s going to happen…

It's no secret: a great online product experience is based on high-quality product data. It goes without saying that this…

Outsourcing order fulfilment has many advantages. Find out what they are and how the Lengow platform can help you manage…

Find out how Nespresso fast-tracked their omnichannel strategy in over 35 countries globally with Lengow.

Consumers trawl the web for their purchases. The UK’s sportswear market was valued at £13.8 billion in 2020 and €757…

Laurent Deckx from bol.com introduces us to the marketplace and its exclusive tips for increasing your sales on the platform.

Founded in 1986, Dr. Pierre Ricaud brand creates highly effective, ultra-efficient skincare products that combine natural ingredients and technology. Since…

efectoLED is a company dedicated to the sale of technical LED lighting in Spain, Portugal and France. The company's goal…

Black Friday, Cyber Monday, Singles Day in China, the holiday sales… the end of the year is full of highlights.…

Today, Yeppon is a well-known e-commerce platform in Italy. It sells more than 350,000 products and has more than 300,000…

The summer sales season is always an important time for business. So before that kicks off, we'd like to fill…

In order to boost sales outside Germany, Design Bestseller turned to Lengow to develop an online sales strategy on European…

Wolfcraft is a German, industrial and family-owned DIY company that has been selling innovative tools for more than 70 years…

After a year that left a serious mark on your commercial activity, it’s time to dive into 2021 and towards…

At a time when remote work is the norm and brands and retailers are facing some of their toughest challenges…

Discover how Ollygan was able to launch quickly on La Redoute, accelerating growth and increasing profitability.

Find out how the Zadig & Voltaire brand managed to speed up their digital development and improve visibility around the…

Digital Native Vertical Brands are experiencing their "golden age" on social networks, but the context has considerably changed in the…

Discover how the brand Clarins developped its Direct-To-Consumer digital business with Lengow and easily increased visibility in various markets.

To help brands and retailers thrive and grow with Lengow, we have to understand consumers. You know—those people that make…

Find out how Miliboo has developed its growth in different countries via marketplaces while enabling its business teams to become…

Discover all the functionalities of Google Marketing Platform and the advantages and disadvantages for retailers.

Summer was filled with enthusiasm at Lengow, with many new developments! Many new partners will join our platform this autumn...…

Discover the latest generalist and specialist marketplaces that have joined our platform in recent months.

Benefit from Lengow's omnichannel 2020 offer with Google, Facebook and Criteo local ads.

Lengow has joined forces with the international player VTEX to offer brands and merchants a dedicated application bridging the gap…

Embark on your digital transformation... discover all the opportunities that marketplaces and social networks have to offer!

Stay in control of your business and seize the best opportunities in the market!

Lengow is offering a free trial to all companies that do not already have a Lengow account. Offer valid until…

Here are five examples of automations available on Lengow’s platform to help you save time and control your costs on…

Lengow is committed to supporting affected e-commerce and marketing teams during crisis periods.

Here are the actions you should carry out on Lengow to help maintain your daily activity during the Covid-19 pandemic.

To be as reactive as possible and maintain your online performance, discover how Lengow helps you to act in certain…

Display your dynamic product ads on Verizon Media group's sites.

With their added flexibility, automatic rules open up a world of possibilities to online retailers when it comes to optimising…

According to McKinsey, online sales of luxury goods will triple to around 74 billion euros by 2025. To thrive online,…

Discover Lengow's WooCommerce extension in WordPress, designed to facilitate the export of your product catalogue.

Let's take a look at Amazon's shipping program, Seller Fulfilled Prime.

Discover how Lengow's customers use the application on a daily basis to optimize their internal and external e-commerce activity.

Have precise control of the distribution of your products on marketing channels with Lengow's Segments.

Learn how to use our intelligent optimization rules in your source catalogue before sending your products to marketing channels.

Discover our application for Google Analytics and build a powerful acquisition strategy.

We are today launching INSIGHTS: a major innovation to facilitate the analysis and automation of your (e)commerce.

Set up the Lengow for Zapier application and facilitate your daily order management.

Fulfilment is becoming essential for merchants selling their products on marketplaces. These logistics and shipping services enables sellers to entrust…

The Lengow app for Zapier is now available on our platform. Automate your marketplace order management.

At Lengow, automatic rules are one of the major features of our platform. Essential to the distribution of your product…

We are pleased to announce the release of a brand new Lengow application.... for Zapier! This application allows you to…

Each month, we’ll be showcasing a new feature available within Lengow, to help you make the most of our platform.…

Following on from our article about the features that debuted on our platform in 2018, we decided to share a…

Now we’re well into the new year, we’re looking back on the new Lengow features our product teams have developed…

We’ve paired up with Shopify to develop a Lengow app that’s compatible with Shopify and Shopify Plus. This allows both…

We already talked in a previous article on our application gallery about Web-To-Store applications available in our "App Store". We…

With 96% of e-shoppers having already made a purchase from a marketplace, these platforms occupy a place on the international…

Long since used to interact with friends and family, social networks are now real e-commerce conversion levers for brands and…

In a previous article, we showed you how to automate your stock management by using a Lengow feed and a…

In full e-commerce flow, Facebook offers new opportunities to the social network's e-commerce advertisers with the integration of Dynamics Ads…

Launched in 2007, Magento ranks alongside Woocommerce and Prestashop as one of the top e-commerce CMS. Let's examine the evolution…

For many years the product catalogues of on-line merchants have been uploaded through rigid formats unique to each selling partner.…

Used by 70% of the global population according to We Are Social, mobile phones have become a key channel in…

In our final cross-border focus after the release of our Cross-Border Whitepaper, we take a look at the emerging e-commerce…

As we saw in our article announcing the release of our cross-border white paper, taking your first steps abroad requires…

In the first of our series of articles focused on specific topics from our new cross-border whitepaper, let’s take a…

According to Forrester Consulting, 82% of the world’s consumers have purchased a product from abroad. As for international transactions? They’re…

Available in Merchant Center since 2016, Google announced a few days ago that they would end feed importation from e-commerce…

On February 6th, the FEVAD (the French e-commerce association) held a press conference to discuss last year’s e-commerce results. They…

As an online seller, you might want to sell your products in places other than just your own online shop.…

At the beginning of 2018, Hootsuite and We are Social published their latest global report: ‘Digital in 2018’. How many…

A couple of years ago, the big players in the world of physical commerce were initiating their digital expansions with…

All eyes were on the Las Vegas last week where the 52nd annual CES (Consumer Electronic Show) took place. Take…

During this time of resolutions and predictions, check out these 5 e-commerce trends to watch out for in 2018. 1/…

Once you start using Google Ads Campaigns, managing them can prove time consuming, especially when your ads’ price and stock…

Christmas is over and 2018 is just around the corner, so let’s take a moment to look back on 2017…

With only a few days to go until Christmas, the time has come to start preparing for Boxing Day and…

Black Friday has come and gone which means time to properly prepare your website for the holiday season. To help…

In 2016, broadband was overtaken by mobile internet use for the first time. Mobile has become a completely unavoidable part…

Black Friday is only 3 weeks away! Start preparing your campaigns now with these 3 handy tips. Our account management…

Mobile devices are key to consumers’ daily life. So much so that according to a study by Nielsen 53% of…

Meet the Lengow team this Autumn at the eCommerce Expo on 27th-28th September 2017. Join us for a fantastic event that covers…

In our latest article dedicated to the Lengow "App Store", we're presenting platforms that offer online retailers the opportunity to…

While China and the US have the world's largest ecommerce markets, India is the country that boasts the fastest market…

In 2016, £133 billion was spent online with British retailers, making the UK the leading ecommerce market in Europe, just…

This week, we're bringing you another article about setting up rules in the Lengow platform. Check out 5 examples of how…

We continue our series dedicated to presenting the wide variety of applications available on Lengow's "App Store". Today, we're showcasing apps…

Brands are always on the hunt for new communication methods and are now turning to chatbots to engage with their customers.…

Back in 2011 when Google  first announced the Dynamic Search Ads Beta, marketers were equally excited and suspicious. The idea…

On 20th June 2017, we kicked off our new "Lengow Connect" series with our first event in Munich. Speakers, partners and…

Last year, we discussed how payment methods in the ecommerce world were evolving with payment by selfie and talk to pay.…

Traditionally, luxury brands have shied away from the online world, with the fear of making their up-scale products too ‘accessible’…

We continue our series dedicated to presenting the variety of applications available on Lengow's "App Store". Today, we're taking a…

Lengow Day will make its grand return with its fifth edition on 11th October, and promises to bring together the top…

2015 proved to be a successful year for the Spanish ecommerce market, producing a turnover of 18.2 billion euros (an…

Mobile now plays an integral role in the customer buying journey, building bridges between the online and offline worlds. In…

We continue with our series dedicated to presenting the wide variety of applications available on Lengow's "App Store". Today we bring you a…

Expanding your ecommerce business to include cross-border sales is a great way to increase revenue and create an international presence…

Confronted with ever-changing consumer behaviour, online retailers are expanding their use of solutions to tackle their multi-channel demand. These solutions…

With international trade acknowledged as an ingrained part of its culture, it is no surprise that the Dutch market is…

In 2015, the e-commerce market for beauty products represented 6% of the global market and grew by 20%. It’s a…

Estimated at more than $ 3,500 billion by 2019, the e-commerce market is now led by China, the United States,…

Last year saw a big turning point in social commerce: when Instagram launched their ‘Stories’ feature, and we all knew…

Do you want to increase traffic on your site, sell more, and reduce costs? It seems like a no brainer.…

Chinese New Year is in just 10 days - as the year of the monkey becomes the year of the…

Bye bye 2016, and hello 2017! It's time to make some lasting resolutions for your business. This year, put your…

Bye bye 2016, and hello 2017! To welcome in the new year, we've put together 7 topics to pay close…

2016 is coming to an end, and now is the time to take a look back at the events that…

A/B Testing is a marketing technique designed to optimise the performance of your e-commerce activity. Learn how to perform A/B…

Christmas and New Year are just around the corner, and more and more consumers are starting their shopping. In the…

The countdown has begun - 24 days til Christmas! To end the year in style and prepare for your e-commerce…

Buying behaviour is constantly changing, and consumers are becoming increasingly indecisive. They surf your site, select items, fill their cart,…

Christmas, Boxing Day sales, Valentine's Day, Mother's Day, Father's Day...sales periods are very important for online businesses in terms of…

Fashion is fast becoming one of the most popular sectors for online shoppers. In 2015, 68% of Internet users bought…

Lengow has formed a partnership with shopware AG, one of the leading online shop systems in Europe. Thanks to this…

With countless e-commerce sites, it is becoming increasingly difficult for retailers to gain that competitive edge. Pricing Assistant provides brands…

For the last 3 weeks, France has been under the spell of Euro 2016. An event which truly brings everyone…

With more than 1.65 billion active monthly users and 46% of its members visiting the social network when shopping online,…

March and April were very busy for Team Lengow, with visits to Monaco, Hamburg, Birmingham and Cologne. The globetrotting continues…

Mobile retail is as popular as ever, and it is clear that this trend is here to stay. Even though…

As an e-tailer, it is important to know the behaviour of your prospects and customers in order to offer them…

LENGOW’S FESTIVE ECOMMERCE TIPS Optimise your visibility, maximise your basket success rate and retain your clients throughout the lead-up to…

The ecommerce market is constantly evolving and emerchants are now facing new challenges to ensure an efficient business development. The…

During the third edition of Lengow Ecommerce Day Paris (which also ranked third in regards to Twitter trending topics in…

If you're someone who is involved in online marketing, the acronym SMX needs no introduction. Search Marketing Expo is a…

A problem with Google Shopping, which you don’t see in AdWords text, is you can’t define queries that are related…

In spring 2014, Product Listing Ads (PLA) became Google Shopping Campaigns in Europe. In addition to the name change, there…

27 percent. That’s the percentage of European citizens who use the internet that are now shopping on foreign websites, according…

A plethora of statistics last year pointed out how a growing number of people around the world are using their…

Lengow is offering ecommerce startups the opportunity to showcase their products and services to an audience of more than 100…

After several weeks of work, we are pleased to announce to you that the latest Google Content API for Shopping…

As bitcoin continues to make a global impact on how online financial transactions are taking place, people in the e-commerce…

Today, the 1st July 2014, Lengow celebrates its 5th birthday! It has become a yearly tradition at Lengow on our…

A new consumer rights directive will come into force this week on the 13th June, which will have various implications…

2013 has been a very busy year for European teams at Lengow. Well, 2014 will be even more intense. In…

Today, many e-tailers are analyzing the prices of their competitors and this task can be tedious and time consuming. Currently…

Had enough of all those tags? Would you like to centralize the management of your partner tags? Use TagCapsule to…