Marketing channels

Gen Z online shopping is transforming the digital marketplace, setting trends that redefine what it means to engage with brands…

Regarding digital marketing trends, following the challenging periods of 2022 and 2023—marked by inflation, competitive pricing battles, and rising advertising…

What does the future hold for social media in 2024, and what are the key developments and statistics that marketers…

Google Shopping isn't just another advertising channel; it's the undisputed titan of paid e-commerce advertising channels. And why is that?…

Effective Google Shopping management is key for retailers looking to capitalize on the opportunities of the e-commerce landscape. Google Shopping…

Imagine you're in a huge online store with tons of products. It's like a giant shopping mall on your computer…

Google Local Inventory Ads (LIA) serve as a bridge between the 80% of global sales that happen offline and the…

In the competitive arena of e-commerce, securing a solid Return On Advertising Spend (ROAS) stands as a prime objective. For…

In a digital age where the blend of nostalgia and modern technology often goes viral, a new app named EPIK…

The digital commerce landscape is continuously evolving, and social media platforms have emerged as the newest frontier in this transformation.…

Navigating a social media landscape that often emphasizes unfiltered authenticity, BeFake (available on the App Store and Google Play) presents…

Read on for our six-step plan for maximising the results of your efforts and budgets on Marketing Channels during Christmas…

We've seen this before: the thrill, the frenzy, and the eager adoption that accompanies the launch of a new social…

In the fast-paced and highly competitive world of e-commerce, getting your product into the market is only half the battle.…

In today's fast-paced digital world, e-commerce companies are constantly seeking new and innovative ways to improve their online advertising efforts.…

If you're running a Google Shopping campaign, you might occasionally need to exclude products from your Google Shopping product feed.…

TikTok, a video-sharing app owned by ByteDance, has become an indispensable marketing tool for many e-commerce businesses.  Why? The reason…

The sporting-goods industry has been impacted negatively by worldwide challenges, including economic recession and supply chain issues in the second…

Social commerce is an ever-growing market, with 64% of social media users having made a purchase through social commerce in…

After fashion & accessories, home & garden is one of the most important categories in e-commerce. In 2021, 18% of…

The pandemic has had a profound impact on the way consumers shop, with the trend towards Buy Online, Pick Up…

In 2021, Valentine's Day offered an early all-digital peak for many UK brands and retailers, who saw a 28% boost…

To sell or not to sell on TikTok? That is the question many brands still ask themselves.  But here is…

In the ever-evolving world of e-commerce, Google Shopping is a valuable tool for businesses to reach potential customers. One out…

Are you tired of the same old product on a white background appearing in your social media ads? Are you…

The advantages of Google Shopping for brands' and online merchants' marketing strategies no longer need to be proven. Indeed, Shopping…

Google Ads is the advertising platform for the world's most commonly used search engine. It is also one of the…

Google's ambition is to constantly improve advertisers' performance on its advertising platform. Performance Max campaigns are completely in line with…

E-commerce marketers use a variety of strategies and tactics to promote and sell their products or services online. The goal…

The BeReal mobile app, presented by media as "anti-Instagram", is a new French social network that has enjoyed immense success…

Product ads are a popular way for brands and retailers to promote their products on Instagram, TikTok etc. and drive…

Affiliation is one of the many digital marketing levers available for brands and retailers. For some, it has become one…

As a brand or retailer, you almost certainly already have a multichannel strategy, and sell via some combination of bricks-and-mortar…

L’ORÉAL LUXE’s mission is to offer its customers the best products and experiences from exceptional brands. It has a portfolio…

These days, consumers have numerous platforms at their fingertips (e-commerce sites, marketplaces, mobile apps with integrated sales solutions) for buying…

Mother’s Day is just around the corner. If 2021’s Christmas spending is any kind of indicator (budgets increased by £200…

The market for supplements and sports nutrition products was estimated at 47.80 billion dollars in 2022, and by 2030, it…

Live commerce is a popular and innovative sales technique. Seeing increasing success in the UK and across Europe. How can…

JOOM is a shopping application currently operating in China, Korea, Turkey, and European countries (including France). They are known for…

The ROAS - "Return On Ad Spent" - is a profitability metric that allows you to calculate just how much…

Announced this February, Google Shopping is further enforcing its pricing policy. Changes took effect on April 6, 2021. The rule…

How can you effectively plan your order shipping to prepare for the rush during peak periods? Discover Yaeto’s 10 tips…

Lengow has teamed up with the e-commerce agency Feed Manager to create the ultimate guide for brands and retailers looking…

To succeed as a brand or retailer in this fast-changing sector, you need to be able to combine reactivity and…

To understand the impact of these freely generated clicks on your business, it is essential to measure and track your…

TikTok has been all the rage with younger generations, but 2020’s favorite video sharing app may have some concerns. The…

With more than 100 million monthly active users worldwide and 1.8 million items sold per day, Wish has been the…

This week, we caught up with Enoch Lam, Partnerships Manager at Pinterest. He shares how Pinterest can be a great…

In light of the Covid-19 pandemic, it's now free to sell products on Google Shopping ads. After years of sponsored…

Discover all the functionalities of Google Marketing Platform and the advantages and disadvantages for retailers.

Dynamic Search Ads campaigns from Google and Lengow allow you to save time for your paid search engine optimisation.

At first glance, the social media platforms Instagram and Pinterest appear quite similar, made up of primarily images and visual…

Facebook strikes a big blow in the e-commerce sector with the launch of "Facebook Shops".

A key example of a successful omnichannel strategy, Target’s recently launched marketplace is thriving by capitalising on its vast network…

Dynamic Ads for Retail allow players to give visibility to their in-store products and attract buyers to their stores by…

Already a hit in markets such as Russia and India, short-form video app Likee is making its push to enter…

Find out how to use Custom Labels on Facebook to ensure the success of your campaigns.

Consumers are increasingly looking to connect with brands and seek brand transparency. In response, many brands including Nike are turning…

In this article we run down the initiatives of key marketing channels, where you can broadcast your product catalogue via…

We interviewed Ilya Shirokov, co-founder of the mobile marketplace JOOM. Read on for his advice and vision of m-commerce in…

Discover Verizon Media, one of the world's leading digital and mobile companies.

The platform TikTok, launched in 2017, is new and unmissable. Learn how to understand its codes and succeed in marketing…

Google Ads gives merchants the opportunity to make their products known on Google's distribution platforms.

Facebook offers a wide range of advertising options for marketers wanting to promote their products/services.

Live streaming emerged as early as 2005 in China, where the market is currently booming — estimated to be worth…

Named Douyin (抖音) in China, TikTok is entering the ecosystem of European and American social networks.

It doesn’t always have to be your online store or marketplaces: price comparison engines are also suitable for advertising (and…

Google's "Comparison Listing Ads" is a new shopping experience designed to bring attention to price comparison platforms.

Attract new buyers, clear out old stock, increase your average order size, reduce shipping costs… whatever your incentive, promoting your…

Chinese social networks are well ahead those of the Western world – live streaming, all-in-one solutions and QR codes connect…

Online and offline are essential to the success of any multi-channel strategy. Discover our new white paper, co-written in partnership…

Over 50% of online sales worldwide are generated via marketplaces. Online sales are also growing steadily in the retail sector,…

Zalando is one of the best known marketplaces in Europe. Discover our tips to sell on the marketplace via the…

After its launch in the U.S., Google is bringing its Shopping Actions program to Europe. With this program, buyers will…

To continue our series on Google Shopping, we’re giving an overview of the Google Shopping feeds available to help optimise…

Social networks are now an online retailer’s best friend, and they’re continually evolving to allow advertisers to target potential customers.…

For the release of our Google Shopping white paper, discover a series of articles to help you become experts on…

Did you know 90% of retail sales in the US still happen in brick and mortar stores? Having said that,…

With its shopping platform, Google now stands out in the international e-commerce landscape. To be sure of success on Google…

At the crossroads between the marketplace and the Shopping platform, Google's Shopping Actions (Buy with Google) will allow supply and…

Long since used to interact with friends and family, social networks are now real e-commerce conversion levers for brands and…

In a previous article, we showed you how to automate your stock management by using a Lengow feed and a…

In full e-commerce flow, Facebook offers new opportunities to the social network's e-commerce advertisers with the integration of Dynamics Ads…

Market trends, consumer buying behaviour, cross-border strategy... Our new infographic on cross-border e-commerce will show you the keys to successful…

Launched in 2007, Magento ranks alongside Woocommerce and Prestashop as one of the top e-commerce CMS. Let's examine the evolution…

Available in Merchant Center since 2016, Google announced a few days ago that they would end feed importation from e-commerce…

As an online seller, you might want to sell your products in places other than just your own online shop.…

The race for voice assistants has officially started! 2017 saw the rise of the voice assistant market, and everyone wants…

In a previous article, we introduced readers to Google Merchant Promotions. Today, let’s focus on the specific features Google Merchant…

A day after the end of the final hurrah of the Black Friday sales weekend, we take a look at…

When you sell your products on Google Shopping, you may encounter difficulties with the distribution of your feed. Find out…

Mobile devices are key to consumers’ daily life. So much so that according to a study by Nielsen 53% of…

Google adjusted its offering a few days ago to give more visibility to all comparison shopping services, following a decision…

Launched on the American market in 2015, Google Manufacturer Center allows manufacturers and brands to add detailed info about the…

Although principally targeted to desktop users, Google Shopping campaigns can also have mobile potential. In this article, we take a…

Ecommerce is now a key driver of growth for retailers, with the industry expected to exceed a value of $4…

In their constant quest for better performance, online retailers have developed genuine e-commerce ecosystems for themselves. However, faced with the…

Selling your Products on Marketplaces helps to boost your visibility. However, when it comes to payday, how do all the…

eBay has become one of the biggest marketplaces around the world, which means more and more retailers are, of course,…

Back in 2011 when Google  first announced the Dynamic Search Ads Beta, marketers were equally excited and suspicious. The idea…

With customers constantly on the hunt for the best deals and bargains, online retailers often offer flash sales and promotions throughout…

Facebook advertisers can now enjoy a new Facebook advertising format, "Collection", which launched at the end of March. Mobile takes…

Mobile now plays an integral role in the customer buying journey, building bridges between the online and offline worlds. In…

In an ecommerce world brimming with possibilities, one thing is certain: retaining customers is much more cost effective than acquiring…

In a previous article, we discussed how Google Local Inventory Ads (LIA) can benefit your Web-To-Store strategy. Today, we’re taking…

As the first signs of Spring begin to appear, consumers are starting to hunt for their ideal summer holiday destinations.…

Pinterest is now an essential destination for shoppers looking for inspiration - especially during specific events, such as Valentine's Day today,…

With more than 3 billion searches made every day around the world, Google Shopping is one of the most popular…

Long considered to be a more expensive option, the organic sector has since taken off with its attractive prices and…

Last year saw a big turning point in social commerce: when Instagram launched their ‘Stories’ feature, and we all knew…

Fashion and accessories are becoming increasingly popular in the field of online shopping. The emergence of new marketplaces in the…

Fashion and accessories are becoming increasingly popular in the field of online shopping. New marketplaces in the fashion industry provide…

Social networks have become a fully-fledged marketing channel in e-commerce. Facebook started advertising very early on and then moved on…

A/B Testing is a marketing technique designed to optimise the performance of your e-commerce activity. Learn how to perform A/B…

Google Tag Manager lets you centralise all of your marketing tags across a single platform. Let's take a look at…

Boxing Day and January Sales are fast approaching - so it's time to get prepared. One way to make sure…

Faced with an increasingly omnichannel customer buying process, brands are multiplying their points of contact with customers and investing more…

During the Christmas period, you have to make an even bigger effort to stand out from the competition, and advertise…

Christmas is fast approaching! To increase traffic to your e-commerce site during this pivotal period, why not optimise your AdWords…

The luxury ecommerce market has always been considered an unsuccessful one. Faced with various obstacles to selling online, most luxury…

Last Tuesday, 1st November, Instagram announced the launch of "shoppable tags", a  new way to buy products on the app…

Lengow and Azoya have finalised a technology partnership to help online retailers distribute their products on the Chinese market. No.1…

Increasingly popular with mobile users, it was revealed in June that Instagram has now gained over 500 million monthly active…

Facebook is always upping the game with their ecommerce features. As well as releasing their new in-store advertising format, Dynamic…

A little while ago, we told you about the Local Inventory Ads from Google. Last week, it was Facebook's turn…

Marketplaces are occupying a growing share in the buying process of online shoppers, with over 83% of internet users in England…

On Tuesday, Google announced the launch of "Shop the Look", a new feature for ready-to-wear brands distributing their products on…

With over a billion active users each day, of which 46% visit the site when shopping online, Facebook decided to…

Faced with changing expectations and consumer habits, online retailers have started turning to new sales channels: marketplaces, comparison shopping engines…

In 2015, Facebook strengthened its role in the e-commerce sector with their Facebook Dynamic Ads service. Since its launch, this…

Developed by Microsoft Search Advertising, Bing Shopping lets online retailers reach 615 million unique Bing users around the world.* The…

With more than 1.65 billion active monthly users and 46% of its members visiting the social network when shopping online,…

Today, over 30% of the worldwide population are active on social media. More and more people shopping online visit these…

Bots have been around for a while, but recently, they have been subject to new experiments by a number of…

Google has just announced a new Google Shopping product feed update. Whether they are compulsory for your feed or simply…

More and more online retailers are choosing to distribute their products on Google Shopping. Available in over 23 countries and…

As we enter April, and the days get longer, wedding season is upon us! With the average UK couple spending…

Traditionally, offline and online shopping have competed with one another for sales but nowadays, the two are complementary to each…

Menlook was founded in 2010 and is now well-established in Europe as a top men’s fashion online marketplace. Many traders…

With a 2016 estimated value of $2 trillion, there are few opportunities better than e-commerce for online retailers to increase…

Updated April 8th 2016 Several months ago, we told you about updates concerning Google Shopping's Product Inventory. Now, there is…

Facebook initially revealed plans for the feature in June 2015, and has been testing it since October, but last Thursday…

About to launch an e-commerce website? Want to improve your existing website? In an increasingly competitive environment, there are countless…

Acquired by eBay in 2005, the price comparison site, Shopping.com, was renamed eBay Commerce Network, in 2013. eBay intends to…

Learn all about Google Shopping’s 2015 developments and start preparing for next year. Explore our updated Google Shopping White Paper,…

We’ve been following Facebook’s journey to becoming a social marketplace, which enables e-merchants to sell their products directly within its…

As the festive season approaches, Google continues to offer new ways to help merchants best prepare their Google Shopping feeds.…

After Amazon which celebrated its 20th anniversary last July by lauching its “Amazon Premium Day” operation, it’s now time for…

With close to 1.5 million monthly active users worldwide, Facebook continues to add new features to stay at the top…

After Facebook, Amazon and Pinterest already released a "buy button",  Google is the next to add the button to its…

The US giant announced last week that it would stop offering its advertising programme “Product Ads” that allowed advertisers to…

Instagram has become a part of pop culture in countries around the world the past few years: from Paris to…

Half of Chinese shopping online will be done on mobile devices this year. Yes, HALF. As if Chinese ecommerce couldn't…

Google Shopping is a channel for selling products that has been been recommended by industry experts like Lengow CEO Mickael…

Brazil is perhaps most known for its Seleção thanks to football legends like Pelé, Ronaldo and Ronaldinho putting the country…

The third edition of Lengow Ecommerce Day Paris, the annual e-commerce extravaganza that brings together guests from around the world, was very successful.…

Following up on our preview of the International track at Lengow Ecommerce Day last week, the Lengow team invites you…

The 3rd edition of Lengow Ecommerce Day Paris will be held at l'Espace Tapis Rouge on June 2. For this day…

When people think of London, they usually think of Big Ben looming over the city and letting Londoners know the time…

As discussed in a recent Lengow Blog article on the international theme of Lengow Ecommerce Day, 2015 is the year…

Founded in 1997, Rakuten is the largest online retail operators in Japan and offers businesses and services worldwide. In 2011…

With more than 80 million Internet users, of which 30.6 million buy online and an ecommerce growth of 30%, Russia…

Launched just over a month ago, Facebook Dynamic Product Ads service has been improved to simplify the process for online…

Everyone has received that email before. You know, the one you brace for when you sign up for an ecommerce…

With the impending changes that are about to go down for mobile page rankings on Google on April 21, the state…

Though it has historically been a favorite of retailers, Lengow provides equally great opportunities for merchants and brands to sell…

With already 30 years of experience in offline sports retail, Style N Sport launched their online store, Huge Rugby, in…

The key to ecommerce success is being seen. In order to sell on eBay your products need to be seen…

With the new year less than two months underway, there is no telling how the retail industry will shape up…

This week Facebook revealed its new product ad format, Dynamic Product Ads, for retailers wanting to advertise on the networking…

With a brand new year upon us, the question on the minds of many online retail professionals and marketers is…

A problem with Google Shopping, which you don’t see in AdWords text, is you can’t define queries that are related…

In spring 2014, Product Listing Ads (PLA) became Google Shopping Campaigns in Europe. In addition to the name change, there…

It’s no secret that the second screen phenomenon (i.e. people often looking at mobile device screens while watching television screens)…

Given the sheer number of ecommerce stores available in the UK, gaining visibility and expanding online presence through external channels,…

A plethora of statistics last year pointed out how a growing number of people around the world are using their…

One of the most important developments in 2014 was the rise of Chinese ecommerce. If there was any doubt earlier…

LeWeb has been one of the leading internet and technology-centric events in Europe and the world over for several years…

As the day when Americans spend the most amount of money on online and offline shopping —Black Friday— approaches, now…

With the many means of marketing available for e-merchants and others who need to consistently attract traffic to their websites,…

After several weeks of work, we are pleased to announce to you that the latest Google Content API for Shopping…

As the eyes of the e-commerce world closely watch Alibaba Group this month while it prepares to become a publicly…

Product ratings can be a critical factor for helping convert visitors into buyers. To help visitors make purchase decisions and…

Ecommerce is constantly evolving, particularly with regards to consumer rights, but also relating to distribution channels, including Google Shopping. Google…

In order to sell on Google Shopping, online merchants must understand the attributes that correspond to their products, so that…

Selling on Google Shopping is not easy. First you need to master the interactions between your ecommerce back-office, the Merchant…

With 128 million users worldwide, eBay is one of the most popular online distribution channels. This is why many online…

Implementing your Google Shopping feed in the Merchant Center for the first time can be a bit tricky. Here are…

In a recent blog article Google revealed some changes to the feed specification for Google Shopping, its integrated shopping engine,…

If you have never worked with a Google Shopping feed before, there are a few things to think about before…

Amazon and Twitter have created a partnership to allow Twitter users with an Amazon account to automatically add a product…

Twitter takes a step closer to ecommerce by launching Product Cards. Product cards allow e-commerce sites to display their products…

Since their introduction in October 2012, Google Product Listing Ads have seen their popularity continually grow. PLAs expenditures have increased by…

Twitter’s mission is to give everyone the power to create and share ideas and information instantly, without any barriers. With…

Retargeting is a method by which e-commerce marketers can 're-attract' online visitors who did not buy on their first visit on…

If you have been lucky enough to reach a certain level of success in your business selling products on marketplaces,…

Lengow’s Feed-Management Tool allows e-merchants to quickly and easily index their products catalogue on any e-commerce channels in the world…

When considering marketplace selling, there are a few things that you might want to think about in order to be…

As you may already know, marketplaces are shopping websites where online buyers choose among thousands of third-party e-tailers in a…

As part of its participation at the Retail Business Technology Expo show in London, Lengow is pleased to announce that…

Google Shopping, the free comparison shopping engine of Google is about to evolve and to become a paid-for service from…

Selling better and selling more is what every merchant is looking for. That’s why they are always searching for efficient…

Lengow has been proposing for a few months to index quickly and easily your products on eBay. In order to…

When you sell on marketplaces, one of the great business opportunities is to sell all over the world... Your company…

This exciting news was announced this morning during the LeWeb 2011 event in Paris. We are delighted to announce that…

Lengow allows all online retailers to reference and sell their products on the main European & worldwide marketplaces. For merchants,…

One of the problems often encountered by retailers selling products with variations on eBay (shoes, clothing, furniture, etc.) was the…

For several months, Lengow has allowed you to centralize all your marketplace orders within one single interface – your Marketplace…

Comparison Shopping Engines (CSEs) have been present on the net for nearly 10 years and allow consumers to look for,…

Following the launch of a plug-in for Magento stores, Lengow has released a free API which allows you to quickly…

Thanks to Lengow, you have the possibility to sell your products on the main UK and European marketplaces. • PixPlace • eBay…

Launched last month, the universal tag TagCapsule enables e-tailers to centralize the management of 20 trackers within one unique universal…

Lengow allows e-tailers to index their products on any and every marketplace. • PixPlace • eBay • Amazon • Rueducommerce…