Led by new and increasingly mobile consumption habits, e-commerce is constantly evolving and experimenting, offering an ever more unique shopping experience for online buyers. From coupon codes to click and collect and free shipping, market players are offering more and more to attract customers. Increasingly demanding, consumers are exploring more and more international options, like Chinese online shoppers – 40% of which buy from abroad. At the same time, Facebook, Instagram, Snapchat, and the WeChat messaging application have become a mandatory part of the consumer shopping process. Thus, social media now accounts for nearly 40% of active users worldwide.
If you plan to expand internationally in 2017, check out our cross-border infographic. It highlights the major e-commerce markets around the world to help you successfully launch your business abroad: